LAURA VARETTO

MOTION GRAPHICS

& DATA STORIES

I'M A MULTIPOTENTIALITE

Recently I've heard this definition in a TED speech and I immediately recognize myself in it. I'm driven by multiple passions and easily bored by them. Motion graphics is definitely my favourite thing to do and to watch. It is my core skill, the thing that I have done for longer and what I would call my field. After all I am a storyteller and this is the best medium to convey a story and explain something. I work closely with designers, creatives, researchers and data experts, mixing qual & quant dataset. Data Visualization is one of my relatively recent skill/passion that I add to my portfolio. I would love to combine these techniques.

TEAM LEADER

INSPIRING PEOPLE

I like to surround myself with people like me and people completely opposite. Being part of a creative group is an amazing way of working: seeing ideas flowing and growing is a pleasure. Leading them is an honor - and a challenge too. My approach as a Creative Lead is to be a source of inspiration and let the people around me inspiring me. I am a naturally sociable person, very simple and easy going; I am a weird girl, I think am funny and as a team leader I am brave, willing to take risks and a problem solver with a fresh can-do-attidude. I run confidently client presentations and workshops. Have a look at my CV to know more.

DATA VISUALIZATION

VISUAL EXPLANATIONS

This network represents the click-stream traffic of mobile users among fashion website. The challenge was creating an engaging piece of marketing to support a new GfK product (Mobile Insight). Me and the analyst build the basis of the “galaxy” in Gephi using Force-Atlas2 space algorithm and then I sexed up the svg export in Illustrator, highlighting the central nodes (the most interconnected website) and the gateway nodes (websites that link the central ones to the less visited). What I loved the most was the sketching phase and the opportunity of being able to visually show people’s behaviour.

MOTION GRAPHICS

A PASSION THAT IS A JOB

I always like to oversea the whole project: from the script, to storyboarding, defining style & tone of voice, illustrations, character design, sounds and animations in After Effects. This video represented a big opportunity to use all my multiple skillset to tell a complex story: a 9 months report about people’s attitude in researching for new and used cars. The most difficult part was translating an 80 pages ppt slides into a short, snappy, meaningful summary report for the board members of an international media company. Unfortunately, as most of my projects, it is client restricted but you could enjoy bits & pieces in my SHOWREEL together with customer journey, tutorial and video-pitch.

SEGMENTATION

I LOVE POST-IT

The kick-off meeting for this segmentation posters series was a very interesting day. There was me, a service designer, data-viz specialist, a UX director, a quant researcher and the Key Account for the client. Everyone of us came in with their printed material absolutely sure of what we wanted and everyone went out with an headache, but quite happy and amazed of each other. It was really hard to mix quant&qual findings. With scissors, glue and post it (off course) we destroyed and rebuild it several time. What I’ve learn here was the real value of storytelling during an hands on workshop and it was great at the end to put together on paper all the different contributions from each team member.

LAURA VARETTO

MOTION GRAPHICS & DATA STORIES

varettolaura@gmail.com